Our Team

Joshua Simon, Managing Member

Joshua Simon

Managing Member

Joshua and his partner, Michael Nortman, founded FLF Management in 2007. Josh has developed/redeveloped, as a principal more than one million square feet of commercial developments, over 5,000 new apartments, and hundreds of residential lots and condominiums. Currently, Josh is the controlling member of over 20 entities that own and manage over 500,000 square feet of commercial property, vacant/unencumbered land, and more than 2,500 multi-family units.

Prior to FLF Josh worked for a family-owned real estate business, Frontier Land II Ltd. that specialized in the ownership and management of apartment communities where he headed the asset management division. Where Josh was the direct point of contact for all management and leasing companies. He oversaw the acquisition, disposition, and coordination of more than 4,000 multifamily units and over 500,000 square feet of retail and office properties.

Michael Nortman, Managing Member

Michael Nortman

Managing Member

Michael and his partner, Joshua Simon, founded FLF Management in 2007. He has developed, as a principal, more than one million square feet of commercial developments–from the ground up. In addition, he was responsible for the acquisition, disposition, and coordination of more than 3,000 multifamily units valued at more than $300 million.

He has been involved directly with more than $2 billion of commercial real estate projects during his career. Michael was admitted to the Illinois Bar in 1997. In addition to being an attorney, he is a licensed real estate broker in the State of Illinois and a member of the Chicago Mercantile Exchange.

Christie Simon, Senior Vice President

Christie Simon

Senior Vice President

Christie is responsible for overseeing the back-office operations of FLF on a corporate level as well as the management portfolio, providing asset management support on primarily third party engagements, and all human resource functions. Prior to working with FLF, Christie worked as a tax consultant for Ernst and Young LP. She received her law degree and MBA from Case Western Reserve University and is a licensed Florida Real Estate Broker.

Daniel Simon, Vice President

Daniel Simon

Vice President

Danny is responsible for the sourcing and execution of new acquisition and disposition opportunities in select southeastern United States markets. He orchestrates negotiation of sale and lease transactions and implementation of property strategies for FLF and its affiliates, as well as third-party clients.

Prior to joining FLF, Danny worked with boutique commercial real estate and equity firms JCR Capital and the Broe Companies in Denver, Colorado. Danny earned a BA in Real Estate and Construction Management from the University of Denver and is also a licensed real estate agent in the State of Florida.

Richard Finley, Chief Financial Officer

Richard Finley

Chief Financial Officer

Rich Finley joined FLF in March 2022 as Chief Financial Officer. Rich brings over 18 years of experience in executive finance positions with commercial real estate and construction firms. As CFO, Rich will oversee the finance and accounting departments at FLF and its affiliates. Born and raised in the Rochester, NY area, Rich spent the previous 9 years with a large commercial real estate developer in upstate NY. Rich currently resides in Jupiter, FL with his wife, Heather, and two children, Allyson and Richie.

Jennifer Rock, Chief Operating Officer

Jennifer Rock

Chief Operating Officer

Jennifer is responsible for the operations of FLF Management. She directly oversees multifamily developments and commercial properties. Prior to joining FLF, Jennifer had a 10+ year CMBS origination and underwriting career with Merrill Lynch in Southern California, and more recently 10+ year experience in property management as Regional Manager overseeing Class A, luxury lease-ups and value-add deals with portfolios in excess of 3,000 units in the tri-county area of South Florida. She resides in Palm City, FL with her husband, Brian and their two daughters.

Alda Murphy, President of Property Management

Alda Murphy

President of Property Management

Alda Murphy brings more than 23 years of experience. She is responsible for overseeing global operations of the management portfolio. In addition to operational responsibilities, she will play a heavy hand in building our management platform. Alda’s experience expands across all types of assets with heavy concentration and expertise on A+ multifaceted stabilized, lease-up’s, renovation, and value-add multifamily communities as well as mixed use assets. She holds her “CAPS” Certified Apartment Portfolio Supervisor designation through the National Apartment Association.

Prior to joining FLF Management, Alda was the Area Vice President, for The Bainbridge Companies for the last 9 years. Her portfolio consisted of 3,000+ units of class A and B value add assets in Florida

April Pearson, Director of Finance

April Pearson

Director of Finance

April Pearson joined FLF in December 2023 as Director of Finance. April brings over 20 years of experience leading real estate accounting teams to success from ground up development, value-add projects through to stabilization, both in the commercial and residential real estate markets. Her experience working with such firms as Westbrook Partners in New York & Merin Hunter Codman in Florida makes her a great addition to the FLF team and our diverse real estate portfolio. April will be responsible for day-to-day management of the accounting team; she will be directly involved in the development projects at FLF all while maintaining the investor relations software as well as assisting with acquisitions, dispositions and financing of the assets.

Kieu Le, Controller/Accountant

Kieu Le


Kieu joined FLF in 2019 as our controller/accountant. She came to us with 15 years of experience working with a large property management and real estate development firm in the DC Metropolitan area. At this firm she was responsible for the day to day accounting and financial reporting for all entities. She earned a BA in Accounting from Strayer University.

Betty Norckauer, Senior Accountant

Betty Norckauer

Senior Accountant

Betty is responsible for the day to day accounting and financial reporting for our multi-family entities.
She came to us with 20 years of financial reporting experience, her background expands across multi-family, commercial, property management, and real estate development firms. Born and raised in Ohio, she now resides in Jupiter, FL with her husband, Michael and their two daughters.

Stephen White, Junior Developer

Stephen White

Junior Developer

Stephen White Joined FLF in 2021 as a Junior Developer. Born and Raised in Baltimore, he moved to Florida in 2020 to pursue a masters from the University of Miami. Since graduation, he has been working at FLF in the acquisition, development and project management side of the business.